Nimbus running shoe, size 42
Rp489,000
Buy now
For businesses that answer customer chats through the WhatsApp API
Answer customer chats
without paying per message.
From 1 October 2026, the WhatsApp Business API charges every reply to a customer once the free allowance runs out: Rp356.65 per message for Indonesian numbers. Nemu Chat gives your business its own chat channel on your store website and in the Nemu app, with an AI assistant inside the conversation and no per-message fee.
Customers chat from your store website
The chat button sits on your store and product pages, on the web and in the Nemu app.
You reply from one inbox
Every conversation lands in the seller dashboard and the Nemu app, wherever the customer started.
TK
Your store
Replied from the seller dashboard
Hi, do you have this shoe in size 42? How long is shipping to Bandung?
Yes, we do. Regular shipping to Bandung takes 2 days. Sending you the card now.
What is it made of? Will it hold up for daily runs?
@nemu
Size 42 is still available. Mesh upper with a rubber sole, used for daily runs and long walks.
Nemu's answer, shared with the customer
Order NM-2201
Paid, being packed
Write a message
What changes in the WhatsApp API
Replies to customers are now counted per message.
Since July 2025, service messages, the free-form replies inside the 24-hour customer service window, were not billed. Meta has announced that from 1 October 2026 service messages are billed per delivered message at each country's utility rate. What stays free: inbound messages from customers and the first 72 hours of conversations that start from click-to-WhatsApp ads.
1 October 2026
Effective date
Applies to every WhatsApp Business Platform (API) account, including those served through a provider. The regular WhatsApp Business app is not affected.
Rp356.65
Per service message to an Indonesian number
The same as the utility and authentication rates. Utility templates inside the 24-hour window also become billable.
1,000 messages
Free per business phone number per month
Message 1,001 onward is billed. Unused allowance expires at month end; it does not roll over.
Source: Meta's pricing documentation for the WhatsApp Business Platform, checked on 16 September 2026. Rates are set by Meta and can change; check the official page for the latest figures.
Do the math
What would you pay if you stayed on the WhatsApp API?
Drag to the number of replies your team sends in a month. The estimate uses the Indonesian rate and the free allowance from Meta's rate card.
messages
030,000
- Free allowance per number
- 1,000 messages
- Messages that are billed
- 4,000 messages
- Rate per message (Indonesia)
- Rp356.65
Estimated WhatsApp API bill
Rp1,426,600/month
Rp17,119,200 a year
Excludes VAT, your provider's (BSP) subscription, and utility templates that also become billable inside the 24-hour window. Nemu Chat has no per-message fee, whatever the volume.
WhatsApp API vs Nemu Chat
What is different for your business.
Nemu Chat is not a messaging app meant to replace WhatsApp for everyone. It is your store's own chat channel on Nemu, where a customer's question can turn straight into an order.
01Cost per message
WhatsApp Business API
Rp356.65 per reply after 1,000 free messages a month, from 1 October 2026.
Nemu Chat
No per-message fee and no allowance to track. Included with an Official Store account.
02Where customers reach you
WhatsApp Business API
Your business WhatsApp number.
Nemu Chat
A chat button on your store and product pages, on the web and in the Nemu app.
03Where you reply
WhatsApp Business API
Your provider's (BSP) inbox or the WhatsApp Business app.
Nemu Chat
The Chat menu in the seller dashboard and the Nemu app. One thread per customer, wherever they started.
04Help with answers
WhatsApp Business API
Chatbots depend on the provider you use.
Nemu Chat
Nemu's AI assistant is called with @nemu inside the conversation and answers about the product being discussed.
05Products and orders
WhatsApp Business API
Send photos or links by hand.
Nemu Chat
Product and order cards appear in the chat. In the Nemu app, customers can buy, pay, and track from the card.
06Payment and shipping
WhatsApp Business API
Bank transfers or payment links you create elsewhere.
Nemu Chat
DOKU payments and courier options live in the same Nemu order flow.
07Conversation safety
WhatsApp Business API
Block and report from WhatsApp.
Nemu Chat
Two-way blocking, message reports to the moderation team, and automatic guards against spam and inappropriate attachments.
How it works
Three steps,
no per-message bill.
No technical integration needed. Everything you need comes with an Official Store account: a store website, an inbox, and the Nemu app.
- 01
Register an Official Store
Sign up in the seller dashboard, then set up your store and products. Your store website gets a chat button on its store and product pages right away.
- 02
Send customers to your store website
Put the store link in your Instagram bio, WhatsApp status, or ads. Questions from a product or store page land in your inbox.
- 03
Reply from one inbox
Open the Chat menu in the seller dashboard or the Nemu app. In the app, call @nemu for product questions, then share the answer with the customer.
No need to cut WhatsApp off
Move what costs money, keep what you need.
Your WhatsApp number stays alive for customers who are used to it. Nemu gives you ways to keep those conversations and orders recorded in one place.
Record WhatsApp orders
Orders that still arrive through WhatsApp are recorded in the seller dashboard (Catat Order WA). You get a DOKU payment link and a WhatsApp message template to send to the customer.
Invite existing customers
From the Nemu app, create a chat invitation link and send it over WhatsApp. Customers who open it are connected to your store's inbox.
One store link everywhere
Your store website has its own address. Put it in your bio, status, and WhatsApp auto-reply so the next question arrives through Nemu Chat.
For companies
A large support team or thousands of chats a day?
The Nemu team can help set up your store, catalog, and chat flow. Enterprise plans are discussed directly, not billed per message.
Frequently asked
Still unsure about moving?
Short answers about Nemu Chat and the WhatsApp API pricing change. If something is still unanswered, the Nemu team is available through an onboarding session.
01What is an alternative to the WhatsApp Business API for customer chat in Indonesia?
Nemu Chat. Customers reach your store from your store website and the Nemu app, you reply from the seller dashboard or the app, and there is no per-message fee. Conversations are connected to your catalog, orders, and DOKU payments, so a question can turn straight into a transaction.
02Do I have to leave WhatsApp entirely?
No. Your WhatsApp number keeps working. What moves to Nemu Chat is the traffic that creates a per-message bill: product questions, order confirmations, and complaints. Orders that still arrive on WhatsApp can be recorded in the seller dashboard with Catat Order WA.
03How much does Nemu Chat cost?
There is no per-message fee and no allowance. Nemu Chat is included with an Official Store account, so the cost follows your store plan, not the number of chats. For enterprise needs with large teams and volumes, contact the Nemu team.
04Do customers need to install an app?
Not necessarily. Customers can chat from your store website in a browser after signing in with email or Google. In the Nemu app, product and order cards inside the chat have buy, pay, and track buttons.
05Is there an auto-reply or chatbot?
There is an AI assistant you call from inside the conversation by typing @nemu. It answers questions about the product being discussed, and its answer can be shared with the other side. It does not reply to every message automatically; you decide when to use it.
06Can I send bulk promotions to all my customers?
Not yet. Nemu Chat is built for two-way conversations with customers who contact your store. Sending promotions to many people at once is not available in chat; for that, Nemu provides content and advertising tools in the seller dashboard.
07Where do the Rp356.65 and 1,000 free messages come from?
From Meta's announcement for the WhatsApp Business Platform: from 1 October 2026, service messages are billed per message at each country's utility rate, after 1,000 free service messages per business phone number per month. Rp356.65 is the utility rate for Indonesian numbers on Meta's rate card when this page was checked, on 16 September 2026. Rates can change; see Meta's pricing documentation for the latest figures.
08Who can use Nemu Chat?
Official Store sellers with a store on Nemu, from small businesses to brands. Registration is in the seller dashboard, and the Nemu team can walk you through it in an onboarding session if you like.